Shot on different locations in north eastern Spain, the challenge of this commercial was to create a beautiful dream environment. Painterly, abstract imagery and epic skies were a theme throughout which served to detach us from the reality of the environment. Under the strain of a tight schedule and limiting locations, Director Tony Kaye managed to capture images which effortlessly captured this mood.
As the car travels through the dream it encounters various surreal obstacles. Giraffe-women, mermaids, metal fish, and a black monolith were some of the CG elements created. Beautiful captivating painted faces in the clouds and under water further enhance the dream.
Finished in less than a week of shooting and less than a week of post this commercial was an endurance test as well as a creative experiment. The commercial was driven by Italian production company BRW, line produced by Spanish production company The Lift, CG was produced from Santa Monica, CA by CG artists in Korea, and I supervised and finished the job at The Mill in London. Coordinating all these different creatives and resources was a task within itself.
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